“Who would read a novel about Starbucks?”, I asked the facilitator of my “Author Development” class. She looked my way and made eye contact for a moment. She then looked out above my head towards the wall behind me in order to give herself a second to think.
I have been getting a bunch of good info and intel in this class. Just to clarify a bit, this isn’t a class on developing oneself as an actual writer. This class is directed towards creating a brand and finding an audience for one’s work. The facilitator, Darice www.thepowercollective.net has been successful in building her own brand and business based upon a book she released some years ago. Granted, her title was non-fiction and Tripio is contemporary historical fiction, set at a Starbucks in Chicago in the summer of 1992. However, the book market globally is worth $145 billion dollars. With that in my head, I felt I could get something from her wisdom. Like some of that money.
I have discovered that there are a lot of people out there to help get your book published. A quick click or two reveals zillions of podcasts, books on selling books, websites, seminars, and blogs offering a dizzying variety of solutions on how to get your book placed in the right genre, at the right time in the right place at the right price with the right cover. My joke response to it all is that people will do anything to get their book sold- except write a good one.
Darice has spent considerable time and trouble navigating this 145 billion dollar ocean so I was all ears awaiting her response to my question. She returned her gaze from the wall to look me in the eyes to answer “Coffee drinkers.”
Eureka! Starbucks is a coffee company isn’t it? My mind had been taking a swim in the 145 billion dollar ocean. I had forgotten that even in my own book, the protagonist Jay, responds to the want ad from Starbucks because.” About the only real qualification I have is that I’m a coffee lover.”
In Tripio Jay does get the job at Starbucks partly because he loves coffee. I started Tripio partly because I love to write. Something worth reading must have come out of that combination, right? I’m not sure though. It is pretty easy to go unnoticed in a 145 billion dollar ocean.
“May I help who’s next?”