When enough is enough

. 'He reminded us that the ambitions for Starbucks were focused on large and global company growth."   - from Barista to Boardroom recounting Howard Schultz announcing Starbuck's IPO       "I look down the now quiet tree lined street and wonder why it wasn't enough? Why wasn't a record breaking weekend at store... Continue Reading →

Are you mad at Starbucks?

A reasonable question “Are you mad at Starbucks?” My editor asked me over the phone. He had just finished reading an excerpt from Tripio. I had sent him an excerpt from in middle of Tripio. He offered that it had been his experience in editing that writers most often refined the beginnings and ends of... Continue Reading →

Too easy to criticize Starbucks?

Kevin Knox answers another of my questions Question-In the blogosphere, Starbucks seems to be an easy target to hate on for easy clicks. It tends to bother me. Does it bother you? Or is it deserved? Kevin's Answer-I think most of the criticism is uninformed. Howard Schultz deserves enormous respect on the business side (along... Continue Reading →

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